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Dragon Door Affiliate News

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by , 07-20-2010 at 06:35 PM (1146 Views)
Marketing, using Google Adwords.

Please keep in mind that we do not allow bidding on our trademark term Dragon Door or any form of it. All of your PPC traffic must go to your own site first and the user must click through to our pages. You may not use redirects or I-Frames. We do monitor this daily and will close your affiliate account for violating this policy.

Google has a 'quality score' algorithm used on all websites published by Adwords publishers, and it crawls regularly to check this information.

The higher your quality score the lower your click price will be. The quality score is determined by a number of factors, including your ad's click through rate (CTR), relevance of your ad text, the historical performance of the ad, and the quality of the website's landing page.
The part of the quality score algorithm that you should be concerned with most your landing pages/website.

How do you keep your click prices low and possibly benefit from natural search page listings?

[B]Quality Content[/B]

Get your quality score higher by producing a multi-page website with lots of unique content. A site or blog with ten to thirty articles in it is very effective for sales, return visitors and keeping your click prices low because you have a higher quality score.

Some ideas for content are reviews of Dragon Door products you have tried, books and DVDs, Explanations of the exercises, talk about your experiences as a Trainer or as someone who used Kettlebells to shape up.

As an affiliate you should have a disclosure page on your site that lets people know you
do have advertising on your site and the relationship you have with the merchants of the
products you are reviewing or endorsing. You can create this for free at
[URL="http://www.Disclosurepolicy.org"]DisclosurePolicy.org: Disclosure Policy, Disclosure Policy Generator[/URL]

You can read more about the FTC disclosure policies that went into effect December 1 here:

[URL="http://ftc.gov/opa/2009/10/endortest.shtm"]FTC Publishes Final Guides Governing Endorsements, Testimonials[/URL]

[URL="http://affiliate-blogs.5staraffiliateprograms.com/3619/affiliates-ftc-non-disclosure.html"]Affiliates – New FTC Rules and $11,000 Fines for Non-Disclosure - 5 Star Affiliate Blogs[/URL]

One last bit of housekeeping. We feel the Dragon Door forums are a place
for education, discussion and not the proper place for affiliate links of any kind.
The proper etiquette for forums is to place a link back to your website in your signature line.


If you have questions or concerns feel free to contact me. I am here to assist you.
Ginette Degner
Affiliate & JV Relations
DragonDoor.com

Email: [EMAIL="Affiliates@DragonDoor.com"]Affiliates@DragonDoor.com[/EMAIL]
Affiliate Manager Blog:
[URL="http://kbforum.dragondoor.com/blogs/affiliatemanager/"]Dragon Door Forums - AffiliateManager[/URL]

Dragon Door is on Facebook. Become a Fan!
[URL="http://www.facebook.com/DragonDoorPublications"]Dragon Door | Facebook[/URL]
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