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  1. #1
    StrongBear is offline Member
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    Default Dragondoor Adcopy....

    OK. Who writes the adcopy for Dragondoor?

    I just saw the premier issue of the new catalogue - Body Hero. I literally want every item in it. Even the things I have already purchased.

    It is brilliant adcopy.

  2. #2
    John Du Cane is offline Administrator
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    StrongBear,

    Thank you for the kind words. I write all of the ad copy personally.

    Quote Originally Posted by StrongBear View Post
    OK. Who writes the adcopy for Dragondoor?

    I just saw the premier issue of the new catalogue - Body Hero. I literally want every item in it. Even the things I have already purchased.

    It is brilliant adcopy.

  3. #3
    Franz Snideman is offline Senior Member
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    Default

    I agree, it is brilliant! I too want every thing in that catalogue.......oh wait....I basically have everything in that catalogue....but I do want to be a HERO!!!!! That is why I read all the ad-copy because it speaks to me personally and I know the Dragon Door products are SOLID and RESULTS producing.

    Great stuff John!!!!!!
    [B]Franz Snideman [/B][B]Senior RKC, CK-FMS, NMT[/B]
    [URL="http://www.revolutionlajolla.com"]www.revolutionlajolla.com[/URL]
    [URL="http://www.franztrainingblog.blogspot.com"]www.franztrainingblog.blogspot.com[/URL]
    e-mail: [EMAIL="franz@revolutionlajolla.com"]franz@revolutionlajolla.com[/EMAIL]

  4. #4
    gtlaau is offline Junior Member
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    Where can i learn to write copy like that john ? do you have any ebooks or courses ? i dont live in the states... or any recommendations ?

  5. #5
    ad5ly is offline Senior Member
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    Default

    I got my copy and it is great. I was not aware the KBFTGU 2 was available. I am getting it!...Also on the cover I like the look of the knit cap/shirt/jeans/belt and boots that Brett and Max is wearing. That should be the official CC uniformfor all BW/strength training aspirants! Offer that unform in your catalogues. I will for sure buy one!..Dennis

  6. #6
    John Du Cane is offline Administrator
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    Friend me on my personal Facebook page, private message me this request there and I will point you in some excellent directions...

    Quote Originally Posted by gtlaau View Post
    Where can i learn to write copy like that john ? do you have any ebooks or courses ? i dont live in the states... or any recommendations ?

  7. #7
    Convict Conditioner is offline Senior Member
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    Rockville, Maryland
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    Default

    I agree with all the former posters completely, but I would also venture that it's not only the ad copy that is inspired, it's the THINKING behind it.

    I believe this is an incredibly exciting direction for Dragon Door, and the "Body Hero" brand is incredibly inspiring. After tolerating "blitzing and bombing" and "get pumped and ripped, brah!" huge font, neon letters type copy dominating fitness in recent years (Flex, anyone?) it seems long overdue that some sense of classical NOBILITY should be annexed to the idea of physical culture again.

    Long overdue. Body Hero is going to be a big stone hitting the water, I think.

  8. #8
    ozarkdude4 is offline Senior Member
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    I usually really hate the ad copies put out by anyone because they are bloated lies, but everything I have bought from DD and other RKCs have met or exceeded my expectations so I try and not bitch about DDs ad copy. LOL Kind of hate the convict play and dress but it does work.

    Great job John on all your ventures. Nice to have a fitness company I can believe in and know I won't waste my money. Crap, for the most part all John has to say is there is a new product out and I am sold without a ad copy.LOL. Thanks for the great stuff past, present, and future.

    There, I am done brown nosing. LOL. Not for real,real just for play,play.
    [FONT=Franklin Gothic Medium][COLOR=#000000][FONT=Times New Roman][FONT=Arial]Yes , I am an agent of Satan but my duties are largely ceremonial.
    Minions Wanted: Must have own transportation.[/FONT][/FONT][/COLOR][/FONT]

  9. #9
    postandspread is offline Senior Member
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    Quote Originally Posted by John Du Cane View Post
    I write all of the ad copy personally.
    The copy for CC was electrifying.

  10. #10
    Maelstrom's Avatar
    Maelstrom is offline Administrator
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    Agreed on all fronts... the THINKING is what really seems to come across to me too. And while to outsiders sometimes the claims surrounding Dragon Door books/videos/workshops may seem incredible, those of us who have bought the products... and FOLLOWED the advice and protocols diligently... know the real truth. Yes it works - and yes it works dramatically.

    Besides, as a woman, I really appreciate NOT having to hear about the idiotic fallacies of "long lean muscles" and "toning" and other such cutesy non-scientific nonsense. That's why I originally discovered Dragon Door and their products, real solutions presented in a unique way.

    More, PLEASE

    Quote Originally Posted by Convict Conditioner View Post
    I agree with all the former posters completely, but I would also venture that it's not only the ad copy that is inspired, it's the THINKING behind it.

    I believe this is an incredibly exciting direction for Dragon Door, and the "Body Hero" brand is incredibly inspiring. After tolerating "blitzing and bombing" and "get pumped and ripped, brah!" huge font, neon letters type copy dominating fitness in recent years (Flex, anyone?) it seems long overdue that some sense of classical NOBILITY should be annexed to the idea of physical culture again.

    Long overdue. Body Hero is going to be a big stone hitting the water, I think.
    _____________________________________
    Adrienne Harvey, Senior PCC Instructor, RKC Level 2, CK-FMS, Fitness Strategist, Content Strategist
    Personal journey blog, recipes, workouts and fun:
    http://www.giryagirl.com

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